The Challenge
Accelerant Research, a leading market research firm, traditionally relied on email invitations and paid media ads to recruit participants for studies. While this approach worked well for many audiences, certain groups, especially younger generations and professionals in construction, trades, or remodeling, were consistently harder to engage via email.
The team needed a more responsive way to reach these specific audiences, especially for studies with tight quotas or localized targeting (like recruiting only Charlotte residents). Email was no longer cutting it.
The Shift to Texting
Looking to improve response rates and streamline outreach, Accelerant decided to pilot text messaging for participant engagement, for the very first time.
Their Goals:
- Increase traffic and boost engagement
- Reach quota faster, especially with geo-targeted studies
- Get access to campaign insights and analytics in real time
- Use a platform that was intuitive, flexible, and smart
Their Concerns:
- Platform cost and integration
- Tracking performance across channels
- Ensuring they could measure text engagement vs email clearly
The Message Bridge Experience
From the start, Accelerant found the Message Bridge platform easy to use. The onboarding was smooth and hands-on, with the Message Bridge team, especially their dedicated point of contact, quickly addressing any hiccups, including segmenting, invoicing, and even feature requests.
Favorite Features:
- Intuitive, user-friendly interface
- Multi-user access for seamless collaboration
- Dedicated support with real-time answers
- Accurate phone number validation to improve outreach efficiency
The Results
Switching part of their outreach to text brought immediate and noticeable results.
- Higher response rates across the board
- Faster traction with difficult-to-reach audiences
- Better quota fulfillment for targeted studies
- Efficient validation of phone numbers, improving list quality
While email remains part of their toolkit, Accelerant now sees texting as a powerful complement, especially when traditional methods fall short.
The Verdict
“Absolutely, we’d recommend text messaging, and Message Bridge, to other research firms. It’s a smart addition to any recruitment strategy. Use it in tandem with other methods for maximum reach and effectiveness.”
— Accelerant Research
Accelerant plans to continue using texting in future studies. The clear ROI, improved engagement, and platform support made the decision easy.
H2: Ready to Reach the Audience’s Email Can’t?
Let’s talk. Message Bridge helps research firms like Accelerant connect with real people, faster, smarter, and more effectively.