Objective
Accelerate fundraising efforts for a disaster relief charity responding to earthquakes in southern Turkey and northern Syria. The organization needed a faster, more personal way to reach potential donors and mobilize immediate support.
The Challenge
Non-profits rely heavily on traditional fundraising—direct mail, grants, and in-person events—but those channels are often slow, expensive, and low on engagement. When lives are on the line, there’s no time to wait.
This organization needed to connect with donors fast, and they needed to do it in a way that felt human.
The Solution
To meet that urgency, the charity partnered with Message Bridge and a digital strategy team. Together, they launched a peer-to-peer texting campaign that combined timely data, powerful storytelling, and issue-based messaging.
Using our platform, the team quickly engaged targeted audiences via text, delivering a message that resonated with compassion and clarity. Supporters were able to respond, donate, and share—all within minutes.
The Results
The Message Bridge platform helped this charity cut through the noise and drive real-world impact when it mattered most.
- 2 million+ messages delivered
- 98% delivery rate
- $400,000 raised to fund meals and supplies
This is what happens when the right message reaches the right people at the right time.